Latest Stories

• Making Sense of First-Party Data in a Post-Cookie World

  3 years ago News

  

  Ahead of ATS London 2022, Sophie Lee, sales director at Quantcast, discusses how a comprehensive approach to data in the nebulous post-cookie ecosystem and building trusted relationships with consumers should form the crux of marketing efforts. Whether we’re talking about first-party, [...]

• MINT & IULM Together in the Creation of a New Master in Digital Media Advertising

  3 years ago News

  From the collaboration between IULM University and MINT, the new executive master in digital media advertising is born. Starting next fall in the prestigious new headquarter in Rome,  aimed at training professionals increasingly sought after in the labour market, able [...]

• Partenariat Renforcé Entre Outbrain et la Régie Altice Media Ads & Connect, Retour de SFR, et Nouvelles Technologies

  3 years ago News

  

  Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]

• Acast Expands Automated Offering with Hire of Dimana Zaharieva as Programmatic Automation Manager

  3 years ago News

  

  Acast, the world’s largest independent podcast company, has expanded its Acast automated team with the appointment of Dimana Zaharieva as programmatic automation manager for the UK and Ireland. Dimana brings with her extensive experience having worked with giants in the global [...]

• CTV: "dominating the data-driven narrative."

  3 years ago News

  

  TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [...]

• Pubstack Annuncio Webinar: Come Passare da una Buona ad Un’ottima Strategia di Ad Refresh?

  3 years ago News

  

  Pubstack e IAB Italia organizzanol l'evento online "Come passare da una buona ad un’ottima strategia di Ad refresh?" che si terrà il 14 giugno 2022, 11:00 CEST.  Nella ricerca continua di aumentare i propri ricavi pubblicitari, gli editori testano diverse strategie [...]

• Picnic Announces Hire of Kyle Ewen as Chief Financial Officer

  3 years ago News

  

  Finance professional, Kyle Ewen, has joined leading social display ad tech company, Picnic, as CFO. Ewen joins to support Picnic’s rapid growth, as they continue to deliver social-style mobile ad formats on a unique marketplace of user-first inventory across the [...]

• ‘Buy Now, Pay Later’ Skyrockets to USD$120bn; Judge Approves Cydia Lawsuit Against Apple

  3 years ago News

  

  In today's ExchangeWire news digest: new data shows global buy now, pay later purchases surged in 2021; Apple's attempt to dismiss a lawsuit from the creator of rival app store Cydia is dismissed; and Indonesian start-up Astro amasses USD$60m ($47m) [...]

• Crimtan Teams up with Two of the Biggest Automotive Publishers in Industry First

  3 years ago News

  

  Two of Britain’s leading automotive publishers have put aside their rivalries and teamed up with Crimtan to offer post-cookie solutions to advertisers. Autovia and Haymarket Automotive are two of Britain’s biggest automotive publishers. Between them, they own Auto Express, BuyaCar, Car [...]

• How Cookieless Targeting Tactics Will Drive Impressive Performance

  3 years ago News

  

  Ahead of ATS London 2022, Andrew Rose, VP of Sales, EMEA at StackAdapt, outlines why advertisers should be pursuing a cookieless strategy, and sets out the benefits of contextual targeting. In recent years, the advertising landscape has begun to face increasing [...]