Latest Stories

• Liz Salway on DNVBs; Consumer Habits; and Walmart

  3 years ago Podcast

  

  Liz Salway joins ExchangeWire's Anne-Marie Sheedy and Lindsay Rowntree to discuss profit loss of digitally-native vertical brands; the new normal of consumer habits; and Walmart’s 2021 advertising revenue.   - Digitally-native vertical brands (DNVBs), companies that typically began online and operate via [...]

• Online Safety Bill Threatens Prison for Social Media Execs; HSBC Enters The Sandbox’s Metaverse

  3 years ago News

  

  In today's ExchangeWire news digest; the UK government reveals an amended Online Safety Bill to clamp down on harmful online content; HSBC confirm entry to The Sandbox metaverse; and Nielsen face legal action over allegations of misrepresenting data.   Online Safety Bill [...]

• Adverty Announces Exclusive Partnership with Super League Gaming for In Play Advertising in Roblox

  3 years ago News

  

  Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select Latin American markets. Leading in-game advertising specialist Adverty today announces [...]

• Livewire Brings AAA Console Game Inventory to APAC Advertisers in Exclusive Partnership with Anzu

  3 years ago News

  

  APAC advertisers can now run their banner and video ads within AAA console games exclusively via Livewire, thanks to a partnership with Anzu.io The world’s most advanced in-game advertising platform, Anzu, has expanded its exclusive partnership with leading global gametech and [...]

• Coral Break New Ground with Piccadilly 3D Activation

  3 years ago News

  

  On the eve of this year’s Cheltenham Festival, Coral is bringing horse racing to Central London, bringing racing fans closer to the excitement, thrill, and drama of the sport like never before with the launch of a mesmerising and captivating [...]

• Publicis Groupe Announce Exit from Russia; Facebook Scope Out the Competition

  3 years ago News

  

  In today's ExchangeWire news digest: Publicis Groupe announce their exit from Russia; Facebook create a TikTok profile; and ChannelEngine raise USD$50m (~£38.2m) in a Series B round.   Publicis Groupe are exiting Russia: “we strongly condemn the unilateral aggression” French-owned advertising agency Publicis [...]

• PubMatic and IAB Europe Reveal the State of Online Video Advertising Today and Predictions for the Year Ahead

  3 years ago News

  

  PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media [...]

• impact.com Acquires Pressboard to Give Publishers a Best-in-Class Platform for Branded Content

  3 years ago News

  

  impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, has announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content [...]

• NumberEight Launches “7 Days of Women for Women” to Celebrate Women in Tech

  3 years ago News

  

  Every year, across the world, we celebrate women and their achievements on International Women’s Day. However, there are too many inspiring women for just one day, which is why NumberEight launched the “7 days of women for women” project this [...]

• An Open Letter from IPONWEB CEO, Dr. Boris Mouzykantskii, on Ukraine

  3 years ago News

  

  As many people know, I was born in Moscow in what was then the Soviet Union. I met my wife in Odessa more than 30 years ago while visiting family in Ukraine. Odessa is a beautiful city, steeped in a [...]