Latest Stories

• Talon Group's Plexus Partners with Mediaplus Group to Drive Creativity & Innovation in OOH

  3 years ago News

  

  Talon Group’s Plexus - a leading independent out-of-home (OOH) global network - today announced a strategic partnership with Mediaplus Group to provide OOH services to Mediaplus clients. The partnership opens up new opportunities for both sides to implement cross-border OOH campaigns.  Headquartered in Munich, [...]

• Silverbullet Supports RSMB to Enhance and Empower UK Broadcast Measurement

  3 years ago News

  

  Silverbullet has announced it has signed a contract with media measurement company, RSMB, as it continues to enhance and expand its expert offering to the broadcaster industry. Silverbullet is excited to partner with RSMB to transform their data and technology [...]

• ID5 ID Integrated by COPE Group

  3 years ago News

  

  COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach. COPE Content Performance Group is [...]

• OneTrust Announces Emily McEvilly as First Chief Customer Officer

  3 years ago News

  

  OneTrust have announced Emily McEvilly is joining the company as their first chief customer officer, effective from 1st March. McEvilly brings over 25 years of deep experience focused on customer success at leading technology companies, delivering seamless and impactful customer journeys. In this [...]

• ADvendio Appoints New COO Ralf Kordsmeier to Scale Their Salesforce Powered Advertising Solution

  3 years ago News

  

  ADvendio is pleased to announce the appointment of Ralf Kordsmeier as chief operating officer. Formerly COO of Sinnerschrader Commerce (part of Accenture), Kordsmeier was responsible for the business operations of their German and Czech Republic divisions. Focused on meeting growing market [...]

• AdTonos Represents British Innovation with DIT at 4YFN

  3 years ago News

  

  AdTonos, an independent audio ad-tech company with a platform that is easy to use and gives advertisers and publishers full control of their ads, will represent British innovation internationally. The first occasion will be at the Mobile World Congress (MWC) in [...]

• Softbank Face Increased Concerns Over Arm’s IPO; Meta Sued For Breach of Texas State Laws

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: SoftBank met with increasing concern over Arm's IPO; Meta face legal action over Facebook's facial recognition system; 17 new [...]

• Creative: The Forgotten Marketing Fundamental

  3 years ago Podcast

  

  Our fourteenth edition of The MadTech Podcast Special explores the role of creative within the marketing industry. In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to [...]

• Yahoo’s Paul Sigaloff Promoted to Vice President, Head of APAC

  3 years ago News

  

  Yahoo has promoted Paul Sigaloff to vice president, head of APAC. Effective immediately,  Sigaloff will lead sales for the ad technology business across the entire Asia Pacific region.  Previously VP of ANZ INSEA, his expanded remit now includes Australia, China, Hong Kong, India, [...]

• Scibids Hire Tanya Iliakis as Commercial Director Canada

  3 years ago News

  

  Scibids, the global leader in artificial intelligence for digital marketing, has hired Tanya Iliakis as commercial director Canada. Founded in Paris in 2016, Scibids has doubled its headcount over the past year and continues to expand its global operations in support [...]