Latest Stories

• Google Ads Announces Data-Driven Attribution as Default Model; Facebook Invests USD$50m to Build the Metaverse

  4 years ago News

  

  In today’s ExchangeWire news digest: Google announces data-driven attribution as the default model in Google Ads; Facebook invests USD$50m to build the metaverse; and Optimove have raised USD$75m in venture capital.   Google Ads announces data-driven attribution as the future   Google have announced [...]

• Meetrics in Push for New Ad Fraud Prevention Standardisation led by the MRC

  4 years ago News

  

  The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes to immediately address new invalid traffic scenarios [...]

• Meetrics Entwickelt die Zukunft von Ad-Fraud-Prevention Technologie in Neuer Standardisierungsoffensive des MRC

  4 years ago News

  Meetrics, der führende europäische Anbieter für Werbeverifizierung, bietet umfassende Lösungen zur Erkennung und Filterung von ungültigem Traffic (IVT), die zur Bekämpfung von Online-Betrug eingesetzt werden. Meetrics ist eines der ersten Unternehmen weltweit, das Prozesse entwickelt hat, um neue Szenarien für [...]

• Eyeota Partners with Snowflake to Facilitate Privacy-Centric First-Party Data Activation

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s largest data onboarding and audience intelligence platform, we’re [...]

• How are CTV Ad Breaks Evolving?

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Paul Gubbins, VP, CTV strategy, Publica, discusses why publishers need to remedy consumer-unfriendly advertising breaks in connected TV (CTV) streaming, alongside the fixes available. If the promise of the addressable TV landscape is ever [...]

• Making Science Brings on Six Industry Leaders to Bolster Company’s Personalisation Offerings

  4 years ago News

  

  Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, announced its continued momentum with the hiring of six key team members. They are: - Fernando Gavarro as CRO Team Lead - Javier Villar Almirón as CRO Technical Account [...]

• Google Seeks Settlement Over Antitrust Investigation; WPP Fined USD$19m (£13.9) by the SEC

  4 years ago News

  

  In today’s ExchangeWire news digest: Google seeks settlement over antitrust investigation; WPP fined USD$19m (£13.9) by the SEC over bribery claims; and Twitter accepts Bitcoin in a new tipping scheme.   Google seeking settlement over EU antitrust investigation   Google have offered a settlement [...]

• Semantic Targeting auf dem Big Screen: ShowHeroes Group launcht CTV-Marktlösung

  4 years ago News

  

  Die ShowHeroes Group, Europas führender Anbieter von Videolösungen, erweitert ihr Produkt-Portfolio und nutzt die SemanticHero Technologie ab sofort auch im Bereich Connected TV (CTV). Das bietet Publishern und Advertisern die Möglichkeit, neue, Kontext-bezogene Werbeformate einzusetzen. Die SemanticHero Technologie analysiert das [...]

• ShowHeroes Group Révolutionne le Marché de la CTV avec le Lancement de SemanticHero for CTV, une Solution de Ciblage Inédite.

  4 years ago News

  

  ShowHeroes Group, leader européen de la publicité digitale, annonce le lancement de son nouvel outil : SemanticHero for CTV. Il permet au groupe de prendre une avance décisive sur le marché porteur de la télévision connectée (CTV). Basé sur l'IA, [...]

• ShowHeroes Group lancia la soluzione innovativa di targeting contestuale per le CTV

  4 years ago News

  

  ShowHeroes Group, tra i principali fornitori di soluzioni video in Europa, annuncia oggi il lancio di SemanticHero per CTV, un prodotto pionieristico che sbloccherà nuove opportunità per tutti i player principali nell'ecosistema digitale. Con la sua reputazione per il targeting semantico [...]