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As Budget Flows Into Mobile, Rubicon's Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some of this growing mobile spend. We speak to Paul Gubbins, Head of Mobile EMEA, [...]
'Agencies & Tech: Better Out Than In?', by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every year). Whether it’s amazingly creative, multi-faceted campaigns, expertly-timed tweets, or well-thought out advertising strategies – [...]
The Big Mobile Ad Push: What are the Implications of the Criteo Acquisition of In-App Targeting Specialist, AD-X?
There's been a raft of acquisitions this week in the mobile space, as traditional ad nets and digital advertising vendors look to bulk up their mobile offerings. The most interesting of all these "acqui-hires" was the AD-X acquisition by Paris-based [...]
Stephen Hunt, MD APAC, TubeMogul, Discusses the Future of Programmatic Video in the Region & Why All Eyes are on Australia
Stephen Hunt, Managing Director (Australia and New Zealand) at TubeMogul, discusses regional online video trends, and why Australia is a big growth market in APAC. Can you give some insight into the role played by TubeMogul in APAC? How do you [...]
Consolidation And The Rise Of Ad Tech Fatigue
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech fatigue" can be seen everywhere particularly among the industry trades. This week we were treated to a number of [...]
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to corral information across different regions that operate with different procedures, different ways of entering data, [...]
Mozilla vs IAB: The Unseemly Spat That is Masquing a Looming Crisis For the Industry
We witnessed a "gloves off" interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that the open source browser was a fractional mess and couldn't be reasoned with over the [...]
Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700 million last year, it outbid rivals to buy email marketing provider, Exact Target, for [...]
'Programmatic Video Takes On the Tiger Economy', by Sven Rossbach, Director of TubeMogul China
China is the rising star of global advertising spenders. With more than 500 million internet users, it is an expanding market that advertisers are clamouring to target in an effective way. In fact, JP Morgan predicts that China’s video advertising [...]
‘Our Industry Needs a Pivotal Change Towards Accurate Causal Measurement’, by Robin Davies, Country Manager UK, DE & APAC, Mediaplex
CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in fact a natural extension of the well-known adage “correlation is not causation”. With marketing analytics [...]
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