Latest Stories

• MediaCorp's Raj Parekh on the Power of Branded Content

  2 years ago Podcast

  

  ExchangeWire's head of content John Still is joined by Raj Parekh, head of sales at MediaCorp for a discussion on branded content. On this episode of the MadTech Podcast Special, Raj looks at the power of branded content, the joy of good [...]

• Connatix’s Jenn Chen on the Cookieless Future: “Start testing solutions now”

  2 years ago News

  

  Connatix President and CRO, Jenn Chen, joins us for a discussion around the cookieless future, how both advertisers and publishers are preparing, and how both can create stable revenue streams. As cookie deprecation on Chrome inches closer, are there many advertisers [...]

• Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch 

  2 years ago News

  

  On today’s news digest: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch  Among the many companies which have recently struck partnerships with OpenAI, the latest is Apple. The new partnership between both tech giants [...]

• Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media

  2 years ago News

  

  On today’s news digest: Costco Building Ad Business; United Airlines Personalises Flight Ads; New York Passes Bill Limiting Addictive Social Media Costco is the latest of many to reveal plans to build out an ad business. The retailer – which is [...]

• Will Meta be Allowed to Train its AI on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill 

  2 years ago News

  

  On today’s news digest: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill   Meta has been hit with 11 EU complaints over proposed changes which would [...]

• The Telegraph’s Karen Eccles on Publishers’ Print Revenue Decline, MFA Sites and Political Ads Moving Away From Microtargeting 

  2 years ago Podcast

  

  In this MadTech Podcast episode, John Still is joined by Lindsay Rowntree and Karen Eccles, CCO at The Telegraph. They delve into a publisher-focused conversation, exploring publishers’ decline in print revenue, how MFA’s are affecting the online publishing industry, and [...]

• The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses

  2 years ago News

  

  This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily  Early this week, we took a look at a report [...]

• AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy

  2 years ago News

  

  In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [...]

• What is the Future of Search? 

  2 years ago News

  

  AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry?   A shapeshifting search landscape  AI-powered searching has opened [...]

• Using AI to Master the Branding Trio – Differentiation, Targeting & Loyalty

  2 years ago News

  

  In this feature, Lavin Vaswani of Quantcast takes a look at how AI can help brands master their targeting, and stretch limited budgets. Artificial Intelligence (AI) is one of 2024’s most talked about digital developments. Gartner placed generative AI on the [...]