Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• AdAudience Moving Its Audience-Buying Offering From Wunderloop to Nugg.ad

  15 years ago News

  

  AdAudience, an audience-buying venture launched earlier this year by a number of Germany's largest publishers, has decided to change its platform provider. Having inked a deal with Wunderloop earlier in the year, AdAudience is now looking to partner with [...]

  Display

• Aegis H1 Report Shows Sluggish Growth In Europe, But Global Revenues Up 3.1%

  15 years ago News

  

  Aegis released its first half year results this morning. The headline figure is the 3.7% growth in revenue globally, a £12.7 million rise on last year's H1 results. Coupled with the positive WPP results this week, it would [...]

  AgencyDisplay

• How One Leading Ad Network Views The Current Display Market In The UK

  15 years ago News

  

  Ad networks in the UK play a powerful role in the £770 million display market. My recent industry-informed post on the actual size of the UK ad network market suggested a figure of about £264 million - with the [...]

  Ad NetworkDisplayExchangeTrading

• Ad Trading Summit 2010 Moving To Bigger Venue, And Releasing More Tickets

  15 years ago News

  

  Due to increased demand and space constraints at its current location, the Ad Trading Summit 2010 is being moved to a bigger venue in central London. The event will now be held at the Paramount, which is located on [...]

  Display

• One Media Manager: Optimising And Managing Facebook Display Across The Growing "Third Channel"

  15 years ago News

  

  Facebook has become an essential part of media buying in Europe. Attracted by the sheer volume of users on the platform and peerless audience microtargeting, European advertisers continue to shift significant amounts of media budget through the social network [...]

  DisplayFacebook

• Consolidation Continues In European Display Market, As Deutsche Post Acquires Nugg.ad

  15 years ago News

  

  It was announced this morning that Deutsche Post has acquired Nugg.ad for an undisclosed sum - but the figure is likely to be upwards of 40 million euro. Nugg.ad is one of Europe's leading behavioural targeting companies, and has [...]

  DisplayTargeting

• ExchangeWire Ad Trading Summit 2010 Now Sold Out

  15 years ago News

  

  All tickets have now been sold for the Ad Trading Summit 2010. Attendees will receive a full summit agenda next week. If you missed out this time, please note that there will be another event in February, 2011. [...]

  Display

• ComScore Reports 3.6 Billion Video Ads Watched In July, As Automation Comes To Video

  15 years ago News

  

  ComScore reported this week that nearly 3.6 billion video ads were viewed in the US over the month of July (again no figures for Europe, ComScore?). That’s a phenomenal figure. Given that vdieo ads are very much a brand focused [...]

  DisplayVideo

• The Mobile Ad Market Continues To Froth, As RIM Goes After Millenial Media

  15 years ago News

  

  The mobile market continues to produce a lot of froth in terms of exaggerated exits. First, there was Admob, then Quattro and now there’s talk of Millennial Media pocketing several hundred million in exchange for its global ad network. [...]

  Ad NetworkDisplay

• Google Stitching Mobile And Display Together, As Mobile Ad Serving Arrives For DFA

  15 years ago News

  

  Buying mobile inventory is a messy business. The space is very disjointed and lacks real transparency. Industry observers obsess about why more money isn't going into the mobile display space. The reason is basically down to poor [...]

  Ad NetworkDisplay