DoubleVerify (“DV”), a leading independent provider of digital media measurement software and analytics, today announced the appointment of Tanzil Bukhari as Managing Director, EMEA. Bukhari is charged with leading DV’s expansion efforts across Europe with an added focus on Russia and the Nordics, while strengthening the company’s business relationships with brands, agencies and media platforms.
A 20-year media industry veteran, Bukhari previously worked at Google as Head of Agency Development, EMEA. Previously, Bukhari was Head of DoubleClick Ad Exchange, Northern and Central Europe, where he launched DoubleClick AdX in EMEA. He is a well-known industry thought leader and an early advocate for programmatic in the region.
“Global brands continue to address the issues of fraud, brand safety and viewability within their campaigns, and how they impact marketing effectiveness and business outcomes,” said Bukhari. “I’m excited to leverage my deep experience in programmatic and digital media to help accelerate DV’s growth across Europe.”
“As the issues of quality and performance have grown more vital and complex, hiring a proven leader like Tanzil ensures we can better align and address the needs of our agency and brand customers, globally,” said Mark Pearlstein, CRO of DoubleVerify.
Bukhari will be based in DV’s London offices.