InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of directors. Brian has previously held leadership positions at Xaxis, AppNexus, GroupM and was most recently founding CEO at Xandr, AT&T’s advanced advertising company.
InfoSum, a UK-based software as a service (SaaS) company, is reimagining two pillars of the advertising industry – identity and data. InfoSum’s patented federated technology enables multiple first and second-party data sources to be analysed ‘as one’ and activated in-market, without sharing any raw data. Such connected data ecosystems are powered by the only identity infrastructure that doesn’t rely on data centralisation, providing a privacy-first alternative to a centralised universal identity solution. This approach enables major companies that haven’t previously monetised their identity data due to privacy and security concerns, to come together to create a flexible identity alliance to directly serve the needs of brands and publishers while safeguarding consumer privacy.
Brian Lesser commented on joining InfoSum as a non-executive board member, “I have always been incredibly impressed with InfoSum’s privacy-first stance within the industry. Now, more than ever, marketers and brands are looking for safe, secure, and trusted solutions for their identity and data applications. I look forward to working with Nick and the team to help them achieve their mission and provide a better solution for the market.”
Nick Halstead commented, “We fundamentally don’t believe one company should own identity. Our pioneering work in decentralised technology creates new opportunities for brands, media owners and other large identity owners to come together in a new privacy-first data ecosystem where each party continues to own their own data and identity.
Brian’s track record in the advertising industry is second-to-none. His ability to recognise how technology and data can come together to power innovative advertising makes him a perfect strategic fit for InfoSum at this crucial stage of our growth. Brian will provide valuable guidance to me and the entire leadership team as we establish and grow this new industry.”