Tikehau Capital To Invest in Mint to Support their Growth Plan in the Digital Advertising Automation Sector

Tikehau Capital, the global alternative asset management group, have signed an agreement to acquire on behalf of their clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool that automates the advertising planning and buying process. Andrea Pezzi, founder and CEO will retain control of the Company and benefit from Tikehau Capital’s support to accelerate and strengthen its development plan in Europe.

Founded in 2014, MINT are headquartered in Milan with offices in London and São Paulo and a total of 160 employees. The Company have experienced strong growth with a turnover CAGR of 40% over the last 5 years. As a leading MADTech player, it has developed solid relationships with several blue-chip Italian and international clients. This is testament to its status as one of the most dynamic, progressive and innovative operators in the landscape of digital advertising automation.

Tikehau Capital's investment marks a major step forward in MINT’s future growth plan as it looks to expand its operations and client base in Europe and accelerate the development of its software further.

This represents the fifth private equity transaction completed by Tikehau Capital in the Italian market, following investments in DoveVivo, Assiteca, Euro Group and Ecopol, and is fully aligned with the Group’s growth equity strategy which is focused on supporting entrepreneurial firms in scaling domestically and internationally.

“I’m delighted to welcome Tikehau Capital’s as an equity stakeholder in MINT: this partnership strengthens our existing shareholder base and our ability to achieve our ambitious targets. We have grown significantly over the last 3 years, thanks to our willingness to bring disruptive innovation to the digital advertising sector, offering a unique technological solution in the orchestration of all AdTech platforms and digital channels. This partnership will allow us to accelerate the development of our software and expand our client base in Europe further." said Andrea Pezzi, chief executive officer of MINT.

“We are excited to become shareholders in MINT and to support the Company in its future development phase. Thanks to the unique features of its innovative software platform, MINT is strongly positioned to benefit from the expected growth and evolution in the digital advertising market."saidRoberto Quagliuolo, head of private equity Italy at Tikehau Capital.

Pursuant to this transaction, Roberto Quagliuolo will join the board of directors of MINT alongside Luca Bucelli, head of Tikehau Capital in Italy.

MINT was advised by Legance - Avvocati Associati, while Tikehau Capital was assisted by Gattai, Minoli, Partners, Roland Berger and Deloitte.


MINT is a world-leading SaaS company in the Advertising Resource Management (ARM) sector, headquartered  in New York with an international presence in London, Paris, Munich, Milan, Rome and São Paulo.
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