The business was awarded following a competitive pitch led by Ebiquity and includes the iconic IRN-BRU brand, exotic drinks brand Rubicon, and the Barr Flavours range.
For IRN-BRU, Barr's best known drinks brand, the7stars will be tasked with becoming a custodian for “Scotland's other national drink" helping the brand to return to its core heritage as a cathartic, genuinely funny, Scottish brand, and to grow its reach and relevance amongst younger audiences across all parts of the UK.
Adrian Troy, chief brand officer, AG Barr said: “We immediately hit it off with the7stars and felt aligned with their agile independent spirit, their passion and knowledge of our business, and their well-defined approach for taking our brands forward.”
Liam Mullins, managing partner at the7stars, added: "AG Barr is an exciting UK business with an impressive track record of serving up great tasting products that people love. We are delighted to be on board to help with their ambitious growth plans and look forward to delivering stand out campaigns for their unique and distinctive portfolio of brands, all of which deserve a bigger customer base.”