Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today (27th April 2022) announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global marketplace for premium advertising.
Through this alliance, Invest DSP, the company’s Demand Side Platform, will be integrated into the Hivestack Supply Side Platform (SSP) which will allow Xandr’s advertisers to access Hivestack’s premium global DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.
“As we continue to redefine the future of digital out of home (DOOH) advertising, our omnichannel DSP business partners are increasingly important to our mission”, said Bruno Guerrero, COO, Hivestack. “We are thrilled to announce this crucial global alliance with Xandr and look forward to collectively driving the DOOH industry further in terms of technology and innovation.”
“The growth we have seen for the DOOH channel is evidence of the exciting opportunity advertisers today have to leverage data, measurement, and precision in their OOH advertising strategies. We are excited to announce our collaboration with Hivestack, who have proven to be at the forefront of this innovation”, added Dylan McBride, head of global partnerships, Xandr.
The collaboration is set to launch immediately across key global markets that are well-connected with strong digital supply inventory and have active demand clients.