Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022.
The report provides a deep dive into open programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic, "IVT") in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
Global CTV advertising climbs higher
- 32% increase in global open programmatic ad spend in CTV from Q1 2021 to Q1 2022
- 92% of U.S. households are reachable via CTV open programmatic advertising, up 11% year-over-year
Ad Fraud rises above 20% in the open programmatic CTV ad ecosystem
- Over 20% of open programmatic CTV advertising was invalid traffic (IVT) in Q1 2022, the third straight quarter over 20%
Roku devices dominate the programmatic ad market; LG gains significant market share
- 47% of open programmatic ad spend in CTV went to Roku devices
- Samsung (16%) has established itself as the number two device type
- LG devices saw their share of open programmatic CTV ads increase 233% year-over-year after launching the LG ads platform in Q1 2021
Number of Roku, Amazon Fire TV apps supporting programmatic advertising continues to grow
- 34% YoY increase in apps in the Roku channel store that support open programmatic advertising
- 49% YoY increase in apps in the Amazon Fire TV channel store that support open programmatic advertising
What's inside the report
Pixalate's Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report includes:
- CTV ad spend trends by global region
- Ad fraud in CTV
- Household reach via CTV open programmatic advertising
- CTV device trends
- Roku channel store and Amazon Fire TV channel store insights
- Top CTV operating systems
Download a free copy of the report here.