Equativ Announces Bridgepoint as New Majority Shareholder

Equativ, the leading independent ad platform, today confirmed Bridgepoint as its new principal investor. Following record growth in 2022, Equativ reached net recurring revenues of US$100m (£83m), achieving year-on-year organic growth of 30% and tripling its revenues over the past three years. This partnership with Bridgepoint will accelerate Equativ’s mission: to help publishers and advertisers thrive in an open, independent Web and compete with the dominant – but increasingly vulnerable – walled gardens.

Equativ will benefit from Bridgepoint’s expertise in fast-growing tech companies and extended financial capabilities to amplify its growth across core markets (particularly the United States, which already represents 40% of revenues). Thus, Equativ will keep building its expanding tech stack and strongly accelerate both its organic and external growth strategies. The goal is to create one of the top three supply side platforms (SSP) worldwide.

Founded initially as Smart AdServer, the company expanded as an SSP and continued to grow its vertically-integrated solutions with the acquisitions of LiquidM and DynAdmic, as well as investment in Nowtilus – all leading up to the rebrand of the company as Equativ in 2022. The company is now a global and complete adserver, SSP, and media buying solutions providing a simpler, more transparent, and more efficient advertising journey. Equativ fulfills the promise of advertising technology by harmonising market interests to benefit industry professionals while respecting consumers.

In 2023, Equativ will continue to innovate, streamlining digital media processes and powering advancements that bolster addressable advertising’s impact. Key among the company’s priorities are maintaining and reinforcing the company’s growth in the CTV and video market – which will reach more than US$40bn (£33.3bn) in revenues in the US in 2025* as well as enabling greater data activation in the retail media space.

Arnaud Créput, CEO & founder of Equativ

Arnaud Créput, CEO & founder of Equativ comments: "After three consecutive years of strong growth, our partnership with Bridgepoint is a key milestone in Equativ's history as the digital advertising industry continues to rapidly transform. Our vertically integrated platform is now uniquely positioned to offer publishers and advertisers around the world the ability to execute advertising transactions directly and efficiently, without intermediaries, in a brand-safe and transparent environment. This new chapter with Bridgepoint validates our strategy and positioning and will help to provide additional resources to accelerate our investments and achieve our ambitions."

Olivier Nemsguern, head of Bridgepoint development capital France comments: “Even amid global economic instability, Equativ’s consistent success demonstrates the considerable and accelerating need for independent technology. We have been especially impressed by its emphasis on fuelling mutual gains for all sides of ad trading and providing greater flexibility, which are becoming crucial market priorities as advertisers, agencies, and publishers look to optimise returns and revenues. In that perspective, we look forward to working with the management as we are convinced that we can bring a lot to Equativ through our international platform, our expertise in buy-and-build and our understanding of the ad tech universe. Offering an alternative route to efficient advertising outside of walled gardens, Equativ is aligned with what global markets want and need in this fast-paced industry.”

*Source: eMarketer


Equativ is the new single name for Smart Adserver, DynAdmic, and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum im...
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