ShowHeroes Group & Vidds Join Forces to Integrate Advanced AI in Video Production
by on 8th Aug 2023 in News
ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the transformative potential of artificial intelligence in editorial video content production.
The new partnership leverages Vidds' cutting-edge AI capabilities and integrates them into ShowHeroes Group's video creation processes, especially through their creative production branch, ShowHeroes Studios. By incorporating Vidds' advanced, AI-backed video editing technology, ShowHeroes Group will dedicate more resources to producing sustainable, white-label content on a global scale and achieve new heights of efficiency, quality, and creativity in video production.
ShowHeroes Group has always recognised the importance of artificial intelligence. SemanticHero, its AI-powered, semantic-matching technology, has been driving efficient contextual targeting across all screens since 2020.
As recently as 2022, ShowHeroes Better Media, a framework for creative, sustainable media, now addresses artificial intelligence as an integral part of today’s fast-paced digital industry and emphasises the company’s strong stance in this space. ShowHeroes’ personalised ad creatives are developed in-house using diverse Generative AI tech throughout the creative process. The video tech company is constantly testing Gen AI applications and possibilities, combining them with the necessary human touch and creativity to truly be one of the global leaders in content and advertising solutions.
ShowHeroes global editorial director Hanne Lundmark: “We are looking to push the boundaries of what Gen AI can do in video production. We wanted features that help our creators be more efficient while simultaneously increasing the quality of our videos. With Vidds, our editors can spend more time fact-checking and measuring performance while we continue to deliver even more high-quality videos for our publishers. Teaming up with Vidds really makes our videos the most trustworthy out there. This is what it means to be a co-publisher."
The integration of Generative AI into Vidds' platform is an exciting prospect. They have already successfully integrated ChatGPT (3.5), and are currently working on releasing their GPT4 integration, which will be trained on more recent and diverse data sets.
Some of Vidds’ current AI features being applied to ShowHeroes Studios' production include:
- AI storyboard development: an impressive feature that uses AI to summarise large passages of text into key sentences or paragraphs. The AI then populates scenes with the summarised content and automatically selects suitable stock video assets.
- AI content planner: a video idea generator that employs ChatGPT to produce different video concepts based on user-provided keywords or phrases. These concepts can then be selected to auto-generate full videos.
- AI video generator: This powerful tool can generate entire videos based on prompts or keyword phrases. The AI generates text for each scene and performs a stock video search, selecting relevant assets based on the video's main topics.
Certain clips will be produced with this feature while others remain 100% produced by the editorial teams. All ShowHeroes Studios videos will continue to apply human revision in all final content creation steps and follow the Code of Ethics
Together with these integrations of advanced AI features in the production process, ShowHeroes Group has fewer limitations during the editing process and will save time through AI-driven planning and translation. The ShowHeroes team is already exploring new applications for AI-generated content, particularly in the Asian market.
Vidds co-founder Edward Thomas: "Working with ShowHeroes Group’s large team of professionals has proven to be invaluable for developing video editing tools that empower content teams to produce high-quality videos at an increased rate. Having them as a strong, global partner to test and provide development feedback for new features in ‘real-life’ circumstances is an indispensable competitive advantage."
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