Huffpost UK adopts Taboola's DeeperDive GenAI
by on 14th Apr 2026 in News
Taboola, a global leader in delivering performance at scale for advertisers, today (14th April, 2026) announced that HuffPost UK has selected DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites and leverages their own content.
DeeperDive brings the power of GenAI search engines directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from the journalists and the brand they trust.
DeeperDive prompts questions that may be of interest to readers, delivers direct responses, and surfaces additional context and stories from the same publisher site. By meeting users with intuitive, conversational interfaces and instant, relevant answers, HuffPost UK can stay competitive in a rapidly shifting digital landscape and reinforce their brand as a trusted, forward-thinking destination.
"The way people access information is changing, but audiences still want high-quality, trustworthy content. DeeperDive enables us to use AI in a way that is helpful to our audience, without compromising on quality, so that we can continue to provide UK audiences with the accurate and compelling journalism for which HuffPost is known," said Cate Sevilla, editor-in-chief, at HuffPost UK.
"HuffPost is taking their great history of creating human-centric, reader-first news even further with DeeperDive," said Adam Singolda, CEO and founder at Taboola. "With DeeperDive, HuffPost readers can enjoy a more personalised experience than ever before, as they ask their own questions and learn about the topics that matter to them most. We look forward to seeing how DeeperDive can drive Huffpost’s growth and support the publication as it continues to put people at the heart of its reporting."
DeeperDive is built to provide:
- Smarter, more diverse answers for readers: Readers receive rich, multifaceted answers, based on Taboola’s advanced AI and real-time insights from over 600 million daily active users across a global network of 9,000 publisher partners. Unlike traditional GenAI engines that rely on static training data, Taboola understands what people are actively reading and engaging with — across topics, geographies, and moments. This unique "pulse of the internet" allows DeeperDive to surface timely, contextual answers and even suggest questions based on current trends. The result is a richer, more human search experience rooted in what truly matters to real people — right now, on the site they trust.
- Increased readership and engagement for publishers: Every reader question is met with a clear, intuitive answer, along with links to relevant and timely articles from across the publisher’s site. This keeps users engaged longer and encourages deeper content exploration. For the first time, publishers can engage their audience with real-time, AI-powered content tailored to the user, whether it’s about travel plans, a favourite sports team, or important financial decisions, meaningfully increasing time on site and reader loyalty.
- Unlocking high-intent ad revenue opportunities and owning the future with AI agents across high intent categories: DeeperDive has the potential to create a new monetisation channel for publishers starting by inserting contextually relevant, high-intent ads directly into the AI-powered results page. Publishers can capture search-like advertising revenue within their own environments — turning user inquiries into meaningful commercial opportunities, all while maintaining a seamless reader experience.
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