Axis, a multi-product ad tech company building high-performance programmatic infrastructure for publishers and advertisers, announced it has been granted Google Authorised Buyer status (Buyer ID: 8045927652). The accreditation gives Axis and its partners direct access to Google's Ad Exchange (AdX), one of the largest and most premium sources of programmatic inventory globally.

Google Authorised Buyer status is granted to companies that meet Google's rigorous standards for platform quality, financial standing, and compliance. For Axis, the accreditation is a significant commercial milestone, enabling the company to offer its demand-side partners access to AdX inventory directly through the Axis stack without intermediaries.

"Becoming a Google Authorised Buyer reflects the standard we've held ourselves to since day one - in our technology, our compliance, and the quality of every integration we build. This opens up a meaningful new tier of inventory for our partners and reinforces what we've always believed: that independent ad tech can compete at the very highest level. We're proud of this milestone and excited about what it unlocks for the partnerships we're building." - Ann Tarasewicz, CEO, Axis

The accreditation complements Axis's growing programmatic ecosystem, which includes proprietary Prebid Wrapper Pubcircle, in-house SSP for direct trading, and a DSP currently in active development. Operating globally, Axis has positioned itself as a transparent, performance-driven alternative to legacy programmatic infrastructure.

Axis

Axis is a multi-product ad tech company specialising in programmatic advertising. Its flagship product, the Axis programmatic middleware platform, streamlines the process of connecting suppliers and advertisers. By automatically identifying the...

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