AdPlayer.Pro Rolls Out Substantial Updates to Its Video Ad Player
by on 28th May 2026 in News
AdPlayer.Pro, an international provider of SaaS video advertising technologies, has unveiled a new set of enhancements to its ad-enabled video player, targeting two essential areas: infrastructure scalability and broader vertical video ad support across all outstream formats.
As outlined in the company's official announcement, the latest release addresses two aspects of the video ad player's functionality. In terms of infrastructure, the platform has been considerably upgraded to process hundreds of millions of ad requests on a daily basis. Peak performance figures have reached 551m ad requests and over 30m impressions within a single day, while scaling to over 10,000 concurrent ad requests per second (RPS) at peak demand. This allows the company's supply-side partners to expand their video ad serving operations without limitations, as performance remains stable under any traffic load.
Natalie Romankina, CEO of AdPlayer.Pro, noted that handling over 10,000 RPS at peak with no impact on ad delivery quality means their partners can focus on scaling their monetisation, rather than worrying about infrastructure limitations.
Alongside the infrastructure upgrades, vertical video ad support has been rolled out across all outstream formats, covering InPage, InBanner, and Interstitial Video Ads 2.0. As for the Interstitial format specifically, it now supports both full-screen and fixed-size placement options, giving publishers more flexibility in serving vertical ad creatives, with background customisation support added to ensure a smooth ad experience even within smaller slots.
"Short-form video ad spend is projected to grow significantly in the coming years, and vertical video is becoming a mainstream priority rather than a niche format. With these updates, our partners have everything they need to capitalise on that trend," Ms. Romankina added.
To learn more about AdPlayer.Pro’s ad-enabled video player features, please visit https://adplayer.pro/solutions/html5player or send an email to business@adplayer.pro.
Follow ExchangeWire