Assertive Yield Appoints Kerstin Laute as Director of Publisher & Partnership Development GSA
by on 8th Sep 2026 in News
Assertive Yield announced the appointment of Kerstin Laute as director of publisher and partnership development GSA, strengthening the company’s presence across Germany, Switzerland, and Austria as it continues to expand its European operations.
Kerstin brings more than a decade of experience across programmatic advertising, publisher development, yield management, media strategy, and partner management. In her new role, she will focus on expanding Assertive Yield’s publisher and strategic partner relationships across the German-speaking market, helping media companies gain greater control over their programmatic operations and identify new opportunities to improve monetisation performance.
Kerstin joins Assertive Yield following leadership roles at Ströer Media Solutions and Yieldlove, where she built extensive experience working directly with publishers and navigating the evolving programmatic ecosystem.
Most recently, she served as director of publisher management at Ströer Media Solutions, leading publisher management and helping develop strategies and operational processes to support publisher growth. Previously, as director of sales DACH at Yieldlove, she was responsible for publisher acquisition and account management across the DACH region, including scaling teams and developing commercial growth strategies.
"Kerstin brings exactly the combination of publisher understanding, market knowledge, and relationship building experience we need as we deepen our presence in Germany and the wider GSA region", said Richard Ottoy, senior vice president of sales EMEA at Assertive Yield. "She understands the challenges publishers are facing because she has spent years working alongside them. That perspective will be incredibly invaluable as we introduce more publishers and partners in the region to a more transparent, independent, and technology-driven approach to monetisation."
Her appointment comes as Assertive Yield continues to expand its European footprint and deepen its relationships with publishers seeking greater transparency, control, and efficiency across increasingly complex programmatic environments.
In the GSA market, Kerstin will work closely with publishers and strategic partners to identify their monetisation and operational challenges and connect them with Assertive Yield’s product suite.
"Germany and the wider GSA market are strategically important to our continued growth in Europe,"said Sherzod Rizaev, COO of Assertive Yield. "Publishers in these markets are sophisticated and increasingly focused on gaining greater ownership of their technology, data, and monetisation strategies. Kerstin’s experience and understanding of the regional publisher ecosystem make her well positioned to help us build deeper relationships and bring Assertive Yield’s approach to more media companies across the region."
To learn more about Kerstin Laute, visit her online profile.
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