Thrad Launches Self-Serve DSP Giving Marketers Direct Access to Advertising Inside LLMs

by ExchangeWire PressBox on 15th Sep 2026 in News

Thrad, the leading advertising platform for AI conversations, today (15th September, 2026) announced the launch of its self-serve platform, enabling marketers to create and launch campaigns inside large language models.

The launch gives marketers a direct way to advertise products in AI conversations without relying solely on a managed-service setup or navigating a conventional advertising workflow.

"At Thrad, we believe AI should be accessible to everyone, everywhere. That includes making AI advertising accessible to more businesses, not only companies with specialist teams or managed partnerships. As people change how they discover information, make decisions, and interact with brands, advertising must evolve with them. Our self-serve platform makes the advertising economy of the AI era more open, giving marketers a direct way to reach people in the conversations where discovery and decision-making increasingly begin," said Andrea Tortella, CEO and co-founder of Thrad.

What advertisers can now do

Advertisers can add individual products or connect a feed for their full catalogue, then choose whether to have Thrad’s AI assistant draft the campaign or set it up themselves.

The platform can draft the campaign structure, ad groups, and ads based on the products and guidance provided by the advertiser. Nothing goes live until the advertiser reviews and submits the campaign.

Advertisers can also configure campaigns manually, upload a spreadsheet in bulk, or book a launch call for guided support. Prompts are optional and can be added when advertisers want to define more specific conversations in which their ads should appear.

The platform is designed to reduce the operational friction traditionally associated with launching campaigns through advertising managers, giving marketers a more intuitive way to configure, review, and launch advertising across Thrad’s AI publisher network.