The media and marketing sectors are in the midst of a fierce technology arms race against the malware and sophisticated machine learning driving ad fraud; unfortunately, it’s a battle our industries are currently losing. As Marco Ricci (pictured below), CEO, [...]

On 21 October, 2016, the internet faced its largest Distributed Denial of Service (DDoS) attack on record, with hackers knocking down dozens of the web’s top sites like Amazon, Twitter, Reddit, PayPal, Spotify, Netflix, Pinterest, GitHub, and many more, in [...]

The spotlight has been shining firmly on fraud and safety in the digital advertising industry of late, forcing technology platforms to justify actions and commit to change to achieve a more transparent ecosystem. As Jonathan Gardner, VP of communications, Turn, explains to ExchangeWire, there's [...]

In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud. The use of programmatic software for the purchase [...]

Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the last, the quality of digital advertising is called out so publicly. As Ryan Kangisser, founder [...]

On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, 'Big Brands Fund Terror Through Online Adverts'. The article, which claims some of the world's biggest brands are unwittingly funding Islamic [...]

December 2016 saw the outing of Methbot, a botnet controlled by a single group in Russia, operating out of data centres in the US and the Netherlands. According to White Ops, responsible for bringing Methbot's work to light, it was [...]

On 29 January, Marc Pritchard, global chief brand officer at Procter & Gamble, delivered a keynote at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so. Calling out the media supply chain [...]

With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another begins and whether the combined efforts in tackling them are truly making a dent. ExchangeWire [...]

The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June [...]