AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network.  InGamePlay brand ads are seamlessly [...]

In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]

Sustainability ad network, The GoodNet, and Ferris, the zero waste app, today (September 7th, 2022) announced a partnership whereby The GoodNet takes on the sales of Ferris’s new advertising and sponsorship products. Through this partnership, The GoodNet’s advertisers will be [...]

Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad tech industry, and we [...]

In today's ExchangeWire news digest; the European Commission has accused Apple of stifling competitors of Apple Pay; Spain's prime minister and minister of defence fall victim to Pegasus spyware; and location data from millions of Grindr users has been sold [...]

Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

Regie Media Belge (RMB), the Belgian multi-media advertising network of RTBF – the radio and television broadcaster for the French-speaking community in Belgium – has today announced it has chosen 1plusX’s data management platform to better qualify its audiences and [...]

What do you do when the entire structure that acted as the foundation of a multi-billion dollar industry collapses in on itself? It’s not an easy question to answer. And an even more difficult problem to solve. But that’s where [...]

These are strange times, readers. COVID continues to tear away at the socio-economic fabric of the world. The once noble institutions of the ad tech ‘POWA’ breakfast, and the extended media lunch, have been reduced to sad Zoom/Google Meet/Microsoft Teams [...]

In today's ExchangeWire news digest: Google reveals some of the details of its ad network fees; WhatsApp sees its payment service barred by Brazil's Central Bank; and Facebook releases a new tool to help businesses comply with the CCPA.   Google opens [...]