ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model was published on this site well over 12 months ago), and it seems this strategy is now being executed by [...]

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The sales house was the ultimate middleman, effectively a broker between two parties. It inspired a new generation of middlemen, namely, [...]

In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital Forum 2012. Publicitas, one of Europe's biggest sales houses, held the event as a statement of intent to the European [...]

Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on the capabilities of the new DoubleClick Digital Marketing (DDM) suite, and what it will mean for agencies and advertisers. He [...]

Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be interpreted in different ways. Below are some of the initial reaction thoughts from ExchangeWire: - Does it finally provide the industry [...]

Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has been on the cards since the acquisition of Invite Media: the assembly of the Doubleclick Digital Marketing suite. It is the [...]

The ePrivacy directive threatens to rain on digital media's revenue parade. The recent announcement from Microsoft about shipping its new browser with DNT defaulted to being ON is another by-product of this privacy lunacy. Presuming for a second that ALL third [...]

Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one which could impact the fortunes of many established intermediaries. Amazon has been busy putting together its ad strategy - but [...]

Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation tools in order to compete with buy-side, the value of the premnant layer, and the move to automation. Will your focus [...]

Call it a platform. Call it a stack. Call it an ecosystem. Whatever it is, it is being assembled pretty rapidly by some key industry players. There will be room for a maximum of five we believe. They will all [...]