Reasonably good news for the industry this morning, as the IPA Bellwether Q1 2023 report shows that companies’ total UK marketing budget growth is at its strongest since Q2 2022. Despite a challenging economic environment, upward revisions of a 8.2% [...]

In this exclusive byline, Julie Jeancolas, Global Head of Product, Strategy & Partnerships - Retail Media & Personalisation at dunnhumby outlines how retailers can make the most of the rapidly growing retail media opportunity. How fast things change. As recently as [...]

We are excited to announce that Yieldbird, the company known for its success in boosting publishers' revenue through innovative programmatic advertising solutions, is now entering the UK market. With a solid reputation built from working with industry leaders such as [...]

IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]

In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many surprises. We recently sat down with Broadsign VP, global head of media sales, John Dolan, to chat about his observations from [...]

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]

BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.  The [...]

In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to characterise the coming 12 months, making plans, and allotting budgets. Starting Monday 5th December, we’ll be running our annual predictions pieces. [...]

In today's ExchangeWire news digest: Meta adapts its VR headsets to appease Germany’s watchful FTO; a Russian court demands that Google reinstates its parliament's YouTube channel; and IAB Europe predicts spend on CTV will see a double digit increase in [...]