Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look…

What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry.   Taking advantage of a thriving creator economy  The growth of the creator economy has been huge over the [...]

From bigger budgets and smarter auctions to instant TV ads, this week saw the media and ad tech industries racing toward an automated future. In today’s Digest, we cover Perplexity launching a tool to simplify online shopping, a Spanish court [...]

In today’s Digest, we cover the latest ad spend forecast from AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...

In her latest column, Shirley Matschall takes aim at Google's umbrella company, acrostic style... Once the U.S. District Court ruled that Google didn’t have to sell its browser, it was only a matter of time before Gemini landed in Chrome. No [...]

Pixalate,  the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report comprehensively analyses the state of open programmatic CTV advertising in Q2 2025 [...]

This week, digital platforms face mounting pressure as regulators tighten online safety rules for minors, while the ad market shows steady growth. In today’s MadTech Daily, we cover Google joining the EU’s AI Code of Practice and AI boosting engagement [...]

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

Generation X are set to be the biggest spenders for Christmas 2025, with 25% saying their festive outgoings will be £500 or more. This compares to 18% of millennials and baby boomers spending the same amount, 10% of the silent [...]