In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS), today (October 11th, 2022) announced a partnership that will fuel the growth of TMS’ network of retail signage.  TMS is leveraging the Broadsign [...]

MINT, azienda meneghina fondata nel 2014 e oggi tra i principali attori globali del mercato madtech, annuncia l’ingresso nel team di Salvatore Internullo, con il ruolo di chief growth officier. Salvatore Internullo è responsabile della gestione della crescita e dell’attuazione della [...]

MINT, a major global player in the madtech space founded in 2014 and headquartered in Milan, Italy, announces the entry of Salvatore Internullo as its new chief growth officer.  Salvatore Internullo will be accountable for managing the growth and the implementation [...]

Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered earlier this week in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising. The Self-Serve Summit, arranged and hosted [...]

Outbrain Inc., plateforme leader de recommandations, annonce la nomination d'Alexander Erlmeier au poste de chief revenue officer. Après dix ans de carrière chez Outbrain en tant qu'international managing director , on lui confie la responsabilité du développement et de la [...]

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today (October 6th, 2022) revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 [...]

As an industry that relies significantly on the internet and digital technologies, ad tech is inextricably attached to a substantial carbon footprint. The Lean ICT – Towards Digital Sobriety  report from The Shift Project, a “Paris-based think-tank on energy transition”, [...]

In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market. CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the [...]

Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]