"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Hivestack Selected as First Programmatic DOOH Partner for Korea’s BGFnetworks
Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a partnership with the leading Korean digital marketing network, BGFnetworks, the organisation that operates the digital platform for ‘CU’, the country’s biggest convenience store provider. Through this new partnership, premium [...]
mc R&D GmbH und Hivestack: Partnerschaft für Programmatic DOOH Advertising
Hivestack, das weltweit führende Technologieunternehmen für unabhängige programmatische digital-out-of-home-Werbung (DOOH), hat mit der mc R&D GmbH (mcrud), Deutschlands größtem Anbieter von Fahrgastfernsehen, eine Partnerschaft vereinbart. Durch die Kooperation sind die 5.800 Screens in rund 2.000 Fahrzeugen des ÖPNV (U-Bahn, Bus, [...]












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