Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad platform Good-Loop that enables advertisers to measure the carbon footprint of their digital campaigns. The partnership will see Good-Loop’s proprietary green media technology [...]

MiQ hires John Thomson as chief revenue officer of the UK business. Formerly commercial director at Quantcast, Thomson will lead the unified commercial strategy – overseeing key relationships with strategic partners and working closely to ensure top-line revenue for the [...]

IPA’s quarterly Bellwether Report has once again taken the temperature of the ad industry. Up against difficult economic headwinds, Q4 2022’s results show an upbeat, yet understandably cautious attitude, as we begin 2023. The report shows another quarter of marketing budget [...]

In association with Alkimi Exchange The Metaverse has become firmly cemented into public consciousness – it was ranked second in the Oxford English Dictionary’s 2022 Word of The Year. But what actually is it? Does it even exist yet? And is [...]

Ad tech company Adnami has appointed Joffrey Cabau as partnership director, FR and Tom Dolling as agency sales director, DACH as it continues to expand across Europe.  The news follows hot on the heels of the appointment of James Upson as [...]

Adsquare, the certified location intelligence platform, announces two key hires in the UK – both entering leadership positions. Richard Turnbull was appointed as general manager for the UK and will report to Luise Weiß, VP global revenue. Adam Powell was [...]

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (January 18th, 2023) announced the launch of the Figma-Clinch Exporter Plugin, which enables designers to import their Figma designs into [...]

Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects.  Adform’s Global Partner Programme [...]

The Consumer Electronics Show (CES) has long been a platform for companies to make a splash with their latest innovations. From the sublime to the ridiculous, from the ‘that’ll-never-catch-on’ to the ‘how-did-we-live-without-it?’, CES is a place to test the water [...]

Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [...]