Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced Taboola Header Bidding, a new capability that expands on the native bidding service originally launched in April 2022, empowering advertisers to [...]

In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape. Most of the coverage of this industry remains a reductive exercise. The mantra of duopoly and triopoly [...]

Anna Forbes has been appointed as UK country director at the digital entertainment and media platform Azerion.  Forbes joined Azerion as chief operating officer (COO), UK, following the acquisition of Inskin in March 2022, the high-impact digital marketing company, where she [...]

RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]

Yahoo today (October 26th, 2022) announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Matt Farrington joins Yahoo as APAC head of partnerships & investment. Sandra Lin comes [...]

In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]

FirstPartyCapital (FPC), an early stage venture firm that specialises in ad tech, martech, and digital media investments, has signed a deal with Globalive, to help expand its footprint in the Japanese market. The Tokyo based firm will advise FPC’s portfolio [...]

DanAds, the Swedish ad tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already [...]

Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe.  This partnership will offer Clear Channel’s premium [...]

Hivestack, la compañía tecnológica de programática digital out of home (pDOOH)  líder en el mundo, ha anunciado (17 de octubre de 2022)  hoy una asociación clave con Clear Channel España,  empresa líder a nivel mundial en publicidad exterior (OOH).  Esta asociación [...]