GumGum, a global technology and media company specialising in contextual intelligence, today announced their In-Video product, which is the first scalable overlay ad placement for streaming video environments.   As one of the largest advertising platforms in the world, GumGum is expanding [...]

The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the UK with the appointment of Nathan Salter (pictured below) as country manager, UK. The solution has seen astronomical success in [...]

Adverty, the in-game and esports advertising specialists, have been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its compliance with rigorous brand safety standards.  The verification, which is independently validated through an audit by ABC, demonstrates Adverty’s [...]

Sojern, a leading provider of digital marketing solutions for travel, and Mews, the leading cloud-based property management system (PMS), have partnered to bring to market an integrated solution for hoteliers and their guests. The partnership will give Mews customers access [...]

Captify, the global leader in Search Intelligence, today announced the next evolution of its use of Xandr’s platform, Xandr Curate. For the first time, programmatic buyers will be able to activate Captify’s live, intent-driven audiences - built by billions of [...]

Inskin Media, the world’s premier provider of high impact digital display advertising, has today announced a new partnership with leading conversational advertising expert, Cavai. Its conversational advertising solutions offer new and unique possibilities for in-ad interactivity and allow for engagement [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership with GroupM, WPP’s media investment group. With a shared vision for transparency and innovation in digital advertising, the alliance brings benefits [...]

Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as publisher partnerships manager and Sam Levy as commercial activation manager. Kathryn is tasked with looking [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide USD $500,000 (£360,051) of [...]

Quantcast, a global advertising technology company launched the Quantcast Platform. With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI [...]