Google’s recent announcement that they will start to use your Google+ data within display ads has not surprisingly generated some debate. Any move that strays into the privacy arena will garner attention, and the prospect of your friends seeing your [...]

In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the new Q3 2013 Digital Audience Report from Turn. What’s more, the analysis found a 500% [...]

The exponential rise of digital marketing over the past ten years has been dizzying for all of us to witness, yet its relevance and importance in the overall marketing mix couldn’t have been more firmly stamped than when Procter & [...]

Real Time Bidding (RTB) and programmatic as a means for purchasing digital inventory continued its exceptional growth in the second quarter of 2013, boding well for the industry as a whole. Across Europe, advertisers increased spend by 92%; and publishers [...]

Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46% for web advertising and from 29% to 35% for mobile advertising. For the second quarter, [...]

With publisher co-ops popping up across the big European markets, it would seem logical that smaller markets would follow suit. ExchangeWire spoke to Matej Novak, MD, Czech Publisher Exchange about the new publisher initiative and how it will work [...]

The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading and its impact on online advertising are striking. OTAs enabled real-time access to fare and [...]

Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook and Google webpages via adware browser plugins like PageRage and BuzzDock. Facebook subsequently blocked its users from [...]

Mobile continues to be a strong growth area for independent tech and trading companies - all of which will be discussed at this year's ATS event. Problems remain, however, around lack of transparency. With this in mind, Adbrain (staffed with a [...]

There’s been lots of doom and gloom about how something like 7/8ths of us aren’t going to live to see our next birthday. Heck, maybe Terry’s right, and maybe that’s a good thing. So who’s gonna make it? Probably not yet [...]