Cavai, the leader in conversational advertising cloud technology, has appointed Ruben Sondaar as sales director, Benelux, following a period of rapid growth. Ruben will be responsible for business development and sales in the Benelux region. As sales director, he brings [...]

Last weekend, O2 introduced "Bubl", a loyal and reliable blue robot, to the public at Westfield’s Eat Street as part of its engaging, new interactive digital OOH campaign. Bubl forms part of O2’s bold new creative platform, showcasing how O2 continues [...]

Sublime, the global high-impact ad tech specialist that creates and delivers premium ad experiences on desktop and mobile, today announced the launch of its new advertising offer: Sublime Social. Available on mobile web, this new solution composed of three ad units, [...]

Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide [...]

Today (22nd September), Xandr, AT&T’s advanced advertising company, and Sublime, a global high-impact advertising solution, announced that they are partnering to deliver Programmatic Guaranteed advertising campaigns for high-impact ad units.  Built on Sublime’s experience with programmatic multi-device campaigns for skin formats [...]

They say never work with children or animals but media agency tmwi has rejected that advice in their work with iconic automotive brand MG. In a bid to raise brand awareness levels and engage prospective family SUV car buyers, the agency [...]

MGID, the global pioneer in native advertising, today announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID’s content recommendation solution across its entire portfolio of properties worldwide to provide its readers with [...]

LiveRamp (NYSE: RAMP), the leading data connectivity platform, today launches its new report ‘The New Internet,’ sharing insights from senior advertising and marketing leaders about the challenges that the advertising industry needs to navigate in the coming year.   The research, conducted by [...]

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-MenuTM, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty’s In-PlayTM format, completes a [...]

Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM) SDK certification for display and native video ad formats. This certification provides Verve Group partners with stronger ad viewability measurement [...]