Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising in mid and lower-funnel campaigns. Their technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and [...]

Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in [...]

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (November 9th, 2022) announced the next evolution of its Sports API, offering advertisers even more personalised options for connecting with [...]

Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our [...]

The financial results of the big tech and social media companies is typically seen as a barometer for the wider tech economy, and of course digital advertising. In this article, ExchangeWire senior editor Mat Broughton examines the results for Q2-Q3 [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022; research from IPA reveals that consumers are increasing pressure on brands to maintain fair pricing; and the ICO warns against [...]

Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads. Match2One’s app is the first easy-to-use [...]

After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]

ShowHeroes Group, a global leader in digital video content, technology and advertising solutions, and DER SPIEGEL are intensifying their long-standing commercial video content partnership on SPIEGEL.de.  As part of the extended cooperation, ShowHeroes Group will take over content exclusivity for video [...]