Adzymic, a leading dynamic creative platform, has announced the launch of its Smart Templates solution. The new solution enables advertisers to automate creative production and adaptation across multiple formats and sizes quickly and easily, without compromising on quality and brand consistency.
Smart Templates enables the process of developing customised templates according to the desired interactive functions and layouts required by corporate guidelines. A single master template is first built in HTML5 using third-party tools such as Google Web Designer, where various formats such as static or animated images and videos are supported. The master template is then propagated into multiple sizes with optimised banner layouts using automation, and these can subsequently be reused for different campaigns for the brand. Smart Templates essentially serve as a tool for executing multi-market campaigns or for brands with high campaign turnover.
Bybit, one of the world’s fastest-growing cryptocurrency exchanges, is one such early adopter. Since 2021, Bybit has seen a fivefold increase in its user base across more than 160 countries.
Today, the exchange serves more than 6 million registered users worldwide and offers them 24/7 support in 16 languages. As Bybit continues to build up its brand globally, it is imperative to be able to drive and execute hyper-localised campaigns in multiple languages across an expansive range of media channels with different creative specifications.
By leveraging Adzymic’s Smart Templates, Bybit was able to streamline and shorten production time by managing its marketing assets centrally, ensuring consistency in brand messaging while adhering to the varying creative specifications across media channels. They also tapped on Adzymic’s dynamic creative optimisation capabilities to incorporate live data such as cryptocurrency prices within banner ads, thus enabling Bybit with rapid go-to-market deployments essential to its business.
Travis Teo, co-founder and executive director of Adzymic said, "Smart Templates is the next step in our mission to help brands automate their marketing operations. The emergence of various media channels has resulted in the exponential growth of creative formats and sizes required for campaign executions. Our new solution gives brands and agencies the power to transform their existing creative process, ensuring brand consistency while allowing creative variants to be generated for different types of channels – from display banners, videos, and social posts to emails and websites."
The Smart Templates solution is now available to all agencies and advertisers in scalable packages, with self-serve options, creative supported packages, or managed services.