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  • Prisma Media automatise l'identification des agences avec la technologie Manadge

    Prisma Media, premier groupe média digital en France, travaille avec la plateforme Manadge depuis 2020 pour piloter l’ensemble de ses revenus programmatiques, en Deals et en Open Auction.  Le groupe média a fait appel à Manadge pour améliorer la qualité des [...]

  • Manadge creates transparency in programmatic revenue for Prisma Media Group

    Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue.  The media group called on Manadge to improve the quality [...]

  • tmwi Appoints Matt Franceschi as Deputy Managing Director

    Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022.  Matt’s key areas of focus [...]

  • the7stars Wins AG Barr Media Account

    Leading UK soft drinks manufacturer, Barr Soft Drinks, has appointed the7stars to its consolidated UK media planning and buying account. The business was awarded following a competitive pitch led by Ebiquity and includes the iconic IRN-BRU brand, exotic drinks brand [...]

  • tmwi Appointed by ZEISS Vision Care to Drive Integrated Paid Social Campaigns

    Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

  • Kao Appoints the7stars to Handle UK Media Planning and Buying

    Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]

  • Meta Directed to Sell Giphy; WPP Acquires Cloud Commerce Group

    In today's daily news digest from ExchangeWire: Meta directed to sell Giphy; WPP acquires Cloud Commerce Group; and Yassir raises USD$30m (£22m) for North African super-app. Meta directed to sell Giphy Meta, formerly known as Facebook, has been directed by the UK [...]

  • Programmatic Curation: Q&A with Joe Meehan, IPONWEB

    In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]

  • Mobile in the Privacy-First Era: Q&A With InMobi

    In this exclusive interview, ExchangeWire speaks to Phil Gale, Head of Agency Development Europe for InMobi, ahead of ATS London 2021, describing how an ad tech-agency partnership can thrive in the privacy-first era, whilst considering the advantages of the mobile [...]

  • Strength in Australian Programmatic: Q&A with Mitchell Greenway, OpenX

    In this exclusive interview with ExchangeWire, Mitchell Greenway, director, partner services ANZ, OpenX, delves into the Australian programmatic industry and discusses market-level findings following the recent State of Programmatic in JAPAC - 2021 report. What do you think is behind the [...]