Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… 

In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over. European ad tech emerges from its slumber, readying itself [...]

Emily Shaw, digital account director, The Kite Factory takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete—it’s becoming more valuable than ever...

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related AI platform announcements. WPP Media launched Open Intelligence, its LLM [...]