Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now?

Ciaran O'Kane revaluates his sketch on AI's impact on the marketing funnel, and adds audio into the mix...

Shirley Marschall turns her attention to the digital future, and why AI slop is set to be the star (?) of the show...

Aaron Simpson, founder of Kindred, explains why this invisible layer is about to become the most strategic asset in advertising and commerce.

Clinch, the agentic AI platform for omnichannel campaign orchestration, today (25th September 2025) announced the appointment of Tariq Hassan, former chief marketing and customer experience officer of McDonald’s, to its global Advisory Board. Hassan, one of the industry’s most recognised marketing [...]

Ciaran O'Kane has been sketching again. This time, he takes a look at the impact of AI and chatbots on the search landscape, and what that means for the marketing funnel... Despite a London Underground and DLR strike, we had over [...]

In today’s Digest, we discuss Google adding Gemini to Chrome and striking a multi-year AI partnership with PayPal, AI search threatening the survival of independent publishers, and UK broadcaster bosses dismissing merger speculation.

Mark Smith takes a look at the development of ad tech across the MENA region, and why predictions of growth seem well founded… 

In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over. European ad tech emerges from its slumber, readying itself [...]