Emerging Channels, Cleaner Pipes: Assembly’s Tom Cogan on Where MENA Programmatic is Heading
Charlotte McEleny meets Tom Cogan, programmatic associate director at Assembly Global, to discuss the future of programmatic and how different channels excel in the MENA region...
Digest: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News
In today’s Digest, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend [...]
Digest: Pinterest Launches CTV Audiences; Google Signs Pentagon Deal; Anthropic Builds AI Agent Marketplace
In today’s Digest, we cover Pinterest launching CTV audiences following its tvScientific deal, Google signing a Pentagon agreement for ‘any lawful’ AI use, and Anthropic testing AI-to-AI commerce in an internal marketplace pilot.
Mirror, Mirror… Are LLMs the Fairest of them All?
Shirley Marschall is back, and this week she's looking at why LLMs are the question, the magic mirror and the answer in the latest ad tech fairy tale...
From Insight to Action: Rethinking Media Planning in the Age of AI Agents
Caroline Sajas, SVP sales at Locala, examines the persistent gap between planning and activation in advertising, and why the industry's fixation on automation is missing the bigger opportunity
Introducing DV’s AI SlopStopper for Social, Maximising Media Quality & Campaign Performance
DoubleVerify, the leading software platform to verify media quality, optimise ad performance and prove campaign outcomes, announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to help advertisers navigate [...]
Agentic Advertising Needs Interoperability, Standardisation, and Adoption to Thrive
Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising...
Ad Tech’s Bielefeld Problem: What If None of It Is Real?
In her latest column, Shirley Marschall looks at a decades-old conspiracy theory, and what it has in common with ad tech's 'frictionless' promise...
Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation
Locala today (14th April, 2026) announced the launch of Planning Agents, a new evolution of its platform designed to bridge the gap between advanced strategy and real-world activation. By bringing together proprietary signals, strategic reasoning, and activation readiness within a [...]
Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency
In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest impact on how ad tech is [...]
Follow ExchangeWire