MGID, the global advertising platform, wins the Bronze Stevie® Award for MGID+, powered by contextual intelligence and natural language processing technology, in the Innovation in Technology category in the 10th annual Asia-Pacific Stevie Awards. More than 800 nominations from organisations across [...]

In today's ExchangeWire news digest: Google plans to integrate generative AI into its ad campaigns; China's Changxin Memory contemplates and domestic IPO; and investors begin to show interest in grocery start-up Instacart. Google plans to integrate generative AI into ad campaigns Google [...]

In today's ExchangeWire news digest: Fox settles with Dominion to avoid a defamation lawsuit; Meta higher-ups leave the company in the midst of redundancies and cost-cutting measures; and Microsoft is reportedly developing its own chips for use on AI models. Fox [...]

In today's ExchangeWire news digest: Apple introduces a savings account to expand its financial offerings; Samsung considers switching its smartphones from Google to Bing; and Meta softens its approach to advertisers to enhance ads on Reels. Apple bolsters financial offerings with [...]

In today's ExchangeWire news digest: Sega Sammy Holdings is closing in on purchasing the studio behind "Angry Birds"; Elon Musk ventures into AI by developing an OpenAI rival; and e-commerce heavy hitters Alibaba and JD.com reshape their retail businesses against [...]

This week: Twitter's merge to X Corp revealed, Alibaba enters the generative AI race... Despite the news that Twitter ‘no longer exists’ as a corporate entity, Elon Musk’s social media folly continued to make headlines; this week US broadcaster NPR ‘de-emphasised’ [...]

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.  By infusing this new pricing model with placement-level media quality scores generated [...]

In today’s ExchangeWire news digest: Alibaba reveals its in-house chatbot, pledging to integrate AI across its business; three of Twitter’s formers executives file a lawsuit against the social media platform; and PDD’s budget shopping app Temu sees US downloads boom. Alibaba [...]

Newsroom AI, a pioneering creative enablement company, announces the launch of Public Supply, a demand side platform (DSP) dedicated to short-tail, high-impact ,and AI-assisted brand experiences, powered by Open AI's groundbreaking GPT-4.The AI content creation functionality allows advertisers to build [...]

In today's ExchangeWire news digest: Italy temporarily blocks ChatGPT over privacy concerns; Google is hit with a multibillion pound advertising lawsuit in the UK; and Hong Kong sees its crypto ambitions bolstered by tightening restrictions in the US. Italy temporarily bans [...]