"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Ebiquity Post 2019 Financial Results; McDonald's Moves China Media Planning to Publicis
In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to Publicis Groupe; and the ad industry is showing a greater interest in B2B content. Ebiquity release preliminary financial results Independent marketing and [...]
OOH Sees Recovery in Australia; Programmatic Demand Shifts from Linear to CTV
In today's ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies. OOH sees recovery in Australia Out-of-home (OOH) [...]














Follow ExchangeWire