ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]

We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled '9 Reasons to Love the Industry. This was to highlight our optimism about the industry and encourage you (dear reader) to attend ATS London this [...]

Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few [...]

2018 has been the most eventful year I have seen in this industry, since the great ad-tech panic buy of 2007. A number of factors have contributed to this. Firstly, the growing threat and power of the ‘BAT-FANG’ (China’s Baidu, [...]

The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech community, who underscore its role in driving deeper customer engagement and transparency in the industry. Data, for instance, is a [...]

Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if they do not work with a variety of ad formats. Some mobile app publishers in the region support only specific formats, [...]

As advertisers and publishers strive to understand the value of context, in the wake of quality and brand-safety concerns, does programmatic native advertising hold the answer? Ahead of his participation in a panel discussion at ATS Madrid, on the topic [...]

As we end the first quarter of 2018, we are in midst of a momentous year of change for the programmatic industry and the wider digital industry. Ahead of his keynote speech at ATS Madrid on 12 April, Simon Halstead [...]

In the build up to ATS Paris, ExchangeWire speaks to Julien Gardes, vice president southern Europe, Adform, to get his thoughts on the future of the service layer, the role consultancies can play in helping advertisers, and the trend of [...]

Digital marketing is in flux in Europe right now – with privacy legislation, transparency concerns, and business models all effecting huge change. Our first European event of 2018, ATS Paris, is a reflection of this. Now in its eighth year, ATS [...]