The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser. Much of the current programmatic demand is being funnelled into Google Chrome - where cookie matching, frequency capping, retargeting and [...]

The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more [...]

On Wednesday 3 April, ExchangeWire presented ATS Paris 2019 in front of some of the finest minds within the French digital advertising industry. Whilst the range of vendors, agencies, and publishers was highly diverse, a few core themes began to [...]

ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native language of the country in which we host events: French, Spanish, Swedish, or German. I have even given two French monologues [...]

The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic media professionals from across Germany. They were ready to learn from some amazing speakers – and weren’t disappointed, hearing from companies [...]

ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at the workings of the local digital advertising market. Like in most markets, Google, Facebook, and Amazon dominate in Germany. But [...]

We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled '9 Reasons to Love the Industry. This was to highlight our optimism about the industry and encourage you (dear reader) to attend ATS London this [...]

Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring to brands as advertisers, in the new age of direct-to-customer relationships. At #ATSS18 a few [...]

2018 has been the most eventful year I have seen in this industry, since the great ad-tech panic buy of 2007. A number of factors have contributed to this. Firstly, the growing threat and power of the ‘BAT-FANG’ (China’s Baidu, [...]

The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech community, who underscore its role in driving deeper customer engagement and transparency in the industry. Data, for instance, is a [...]