CTV advertising is becoming the new darling of video advertising, but one solution won’t fit an entire continent writes Stephen Byrne, managing director Nordics ad tech & platform partnerships and executive director Europe for new partnerships at Smartclip. A revolution of [...]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Axel Springer are reportedly looking to acquire Axios; Amazon launch an AVOD, MiniTV, in India; WhatsApp take the Indian government [...]

In today's ExchangeWire news digest: Amazon launch an AVOD offering, MiniTV, in India; JD Logistics prepare to go public in Hong Kong; and PayPal acquire Happy Returns.   Amazon launch AVOD service in India Amazon have launched an ad-supported video-on-demand (AVOD) service in [...]

In today's ExchangeWire news digest: France Digitale files a complaint against Apple's iOS 14 update with the CNIL; the contentious Net Neutrality law gets the go-ahead in California; and the US's top AVOD services are predicted to garner $18bn in [...]