Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and why semantic targeting needs the human touch in his local market.
Can you give us some overview on the Accuen Netherlands [...]
Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV and its likely implications for the online advertising space. The annual nerd-fest migration to Las Vegas in early January to attend [...]
In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital Forum 2012.
Publicitas, one of Europe's biggest sales houses, held the event as a statement of intent to the European [...]
Tesco is no longer a supermarket selling milk, bread and tins of beans. It is a media and data company. Yes, the home staples will never be replaced in the new digital economy, but the pivots being shown by the [...]
The EU e-Privacy directive highlights the need for site owners to take control of how data is collected and handled on their sites. BrightTag chief executive Mike Sands discusses why sites should take control of data collection, and how such [...]
Adobe Partners with Evidon for Privacy Solutions
Evidon announced this week their new partnership with Adobe. The integration will enable Adobe clients to access Evidon’s privacy controls directly though Adobe TagManager, and help them comply with global privacy regulations across all [...]
MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]
Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company's brand analytics tool as well as trends in the Scandinavian display market. Von Sydow is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now available to [...]
The PostView is a new column written by senior execs working in the European online advertising industry.
Every advertiser, vendor, agency and person in the industry has a different view on the role of Digital Display for Digital Marketing. Some believe [...]
StrikeAd partners with uKnow to increase ad engagement and offer mobile brand safety StrikeAd last week announced a partnership with uKnow, a provider of targeting and optimisation solutions. StrikeAd will incorporate the uKnow solution into its mobile platform to offer advertisers [...]
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