To meet advertisers’ increased communication needs during the summer months, Smart is offering turn-key, multi-publisher summer auction packages, focusing on events such as Father’s Day, summer sales, tourism, music festivals, and outdoor activities. These theme-based packages will allow media buyers [...]

Media Frankfurt, marketer of Germany’s biggest hub, and VIOOH, the leading global DOOH marketplace, have gained Spain’s CUPRA challenger brand as the first client to utilise the new programmatic DOOH offering at Frankfurt Airport.       From mid-April, the focus of the multi-week [...]

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. The partnership will see the first programmatic DOOH campaign launch [...]

This week, Affinity Water launches its first-ever TV campaign “Find & Fix Leaks” to show customers how the company is using the latest cutting-edge technology to find and repair leaks and conserve water across the South-East of England Created by Supernova, the7stars’ [...]

Teads announced the results of the first cookieless test campaign in partnership with OMG Malaysia for its client, LG. Amid a transition deriving from the imminent removal of third-party identifiers in Chrome, this digital implementation is also the first of [...]

APAC advertisers can now run their banner and video ads within AAA console games exclusively via Livewire, thanks to a partnership with Anzu.io The world’s most advanced in-game advertising platform, Anzu, has expanded its exclusive partnership with leading global gametech and [...]

On the eve of this year’s Cheltenham Festival, Coral is bringing horse racing to Central London, bringing racing fans closer to the excitement, thrill, and drama of the sport like never before with the launch of a mesmerising and captivating [...]

Every year, across the world, we celebrate women and their achievements on International Women’s Day. However, there are too many inspiring women for just one day, which is why NumberEight launched the “7 days of women for women” project this [...]

Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]