By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [...]

Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards Bonne Terre Limited – trading as Sky Betting and Gaming – has been issued with a reprimand from the Information Commissioner’s [...]

Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]

In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [...]

Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless. Given the evolving data landscape, how can advertisers adapt strategies to maintain [...]

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast  The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it will not be deprecating [...]

First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for Chrome. Surprising? We’ll let you be the judge [...]