DoubleVerify Extends Leadership in Social Video & CTV with Agreement To Acquire OpenSlate
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced they have entered into an agreement to acquire OpenSlate (“OpenSlate”), a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or [...]
Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]
Tremor International Taps DoubleVerify for Authentic Brand Suitability
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the launch of its Authentic Brand Suitability solution with Tremor International, a leader in video and Connected TV (“CTV”) advertising. Tremor offers an end-to-end technology platform, encompassing [...]
New Study Finds Brands Benefit from Advertising Across Mid-Sized CTV Channels
PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today (3 November) released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.” The study uncovers two significant findings. [...]
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