Zeotap Launches CIP and Welcomes Salesforce Veteran as New Global CRO
Today [15h April], Zeotap announces the launch of its Customer Intelligence Platform (CIP) that enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. According [...]
GroupM Uncovers Consumers' Digital Concerns; WeWork Sells Meetup
In today's ExchangeWire news digest: GroupM survey reveals consumers' concerns with digital advertising; WeWork sells its social network to AlleyCorp; and Australia achieves high ranks when it comes to quality of digital media. GroupM uncovers consumers' digital concerns Research released by WPP’s [...]
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