Criteo, the global technology company that provides the world’s leading Commerce Media Platform, today (13 October) announce the appointment of Nicolas Rieul as managing director Western Europe. He takes up this newly created position on top of his current role [...]

Fandom, the world’s largest fan platform, today announces the launch of Fandomatic, the self-serve advertising platform for gaming and entertainment fans, powered by DanAds, the Sweden-based leading provider of self-serve advertising infrastructure. The new platform enables businesses of all sizes [...]

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer- friendly and privacy-centric activations of first-party data. “As the world’s largest data onboarding and audience intelligence platform, we’re [...]

Platform161 (now part of Verve Group), a leading demand-side platform, today announced an integration with LiveRamp, a leading data connectivity platform, across UK, France, Germany, Netherlands, Belgium, Spain, Italy, Romania, and Poland. The partnership will provide a solution to the [...]

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Selling Simplified Group, Inc., a global leader in intent-driven B2B demand gen marketing solutions, to transform their existing data assets into powerful digital audiences, via Eyeota’s [...]

In this exclusive Q&A with ExchangeWire, Dhanush RL, upper-funnel lead at Zettle and The Wires Global 2021 judge, discusses the importance of digital, and considers the impact that changes to ad tech's infrastructure has had, and will have, on brands. How important [...]

In today's ExchangeWire news digest: Amazon have reportedly begun blocking Google's FLoC solution from their websites; new research forecasts that Amazon will replace Tesco as the UK's leading retailer in the next four years; and CAA sell their majority stake [...]

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale [...]

Le Groupe Figaro, the media conglomerate behind Le Figaro, France's largest and most respected national newspaper, has announced today it has chosen leading marketing intelligence platform 1plusX to help with the publisher’s current challenges related to building and monetising its [...]

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs in the bidstream. Denmark: 100% UK: 93% Spain: 90% France:87% Germany: 83%  Italy:81% Netherlands: 73%  Norway:72% Sweden: 72% Poland: 66% *Percentages [...]