LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialised Partner status in 1:1 Customer Engagement in the Pega Partners program. This Pega Partners distinction allows clients to easily identify and collaborate with the [...]

Silverbullet has announced it has signed a contract with media measurement company, RSMB, as it continues to enhance and expand its expert offering to the broadcaster industry. Silverbullet is excited to partner with RSMB to transform their data and technology [...]

COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach. COPE Content Performance Group is [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: SoftBank met with increasing concern over Arm's IPO; Meta face legal action over Facebook's facial recognition system; 17 new [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon’s stock reaches best single-day gain in 7 years; Facebook makes - and then downplays - threats to [...]

InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising.  AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]

In today's ExchangeWire news digest: Facebook threatens to withdraw from Europe if data-sharing with its US operations ends; Google faces a new lawsuit of at least €2.1bn (£1bn) over shopping antitrust case; and Innovid acquires TVSquared for USD $160 million (£118m).   Facebook Threatens [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the Conseil d’Etat upholds a €100m fine against Google; Sony to buy Bungie in a deal worth USD$3.6bn; [...]