ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity in digital advertising. ID5 surveyed 133 digital advertising professionals through October and November 2020 [...]

Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each [...]

Unified targeting company Semasio today announced that it has appointed Raquel Carvalho as product director Insights, where she will be responsible for conceptualising and developing a qualitatively new Insights product, which will be integrated with Semasio’s Unified Targeting Platform. Raquel joins [...]

Zefr, the leading data company for brand suitability in video, announce a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with [...]

PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency which is part of GroupM, have successfully employed a buyer-controlled fee [...]

In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]

Today, the7stars, the UK’s largest independent media agency, has announced a long term, enterprise partnership with Skyrise intelligence, to harness location and movement data from across the UK's largest telco operators. The deal will see Skyrise’s powerful 30+ million dataset, [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and [...]

eBay Classifieds Group UK, which encompasses classified ads platform, Gumtree, and motoring platform, Motors.co.uk, has today announced a partnership with data connectivity platform LiveRamp® (NYSE: RAMP) to utilise its Authenticated Traffic Solution (ATS) to help improve its data-driven marketing capabilities [...]

In today's ExchangeWire news digest: HUMAN take down CTV botnet PARETO; YouGov launch a new data marketplace, YouGov Safe; and Amazon's DSP experienced substantial growth in Q1 2021.   HUMAN take down CTV botnet with help from Roku and Google HUMAN have revealed [...]